I’ve been in a bit of a blogging funk — my reason is a good one. I’m going on public record that I’m starting a company. There. I said it!
What I found so compelling is that he opened up and shared the good and the bad from the Judy’s Book trials and tribulations. Along the way they found some things going well (and vice versa) and they decided to change course — it makes for incredibly interesting reading.
To save you some time, here are my favorite posts from August 2006 thru May 2007:
- If you’re considering a User Generated Content (UGC) site, set rules for contributing editors up front — tell them what you want / give guidelines/ideas
- Give users control — be open to different uses you didn’t anticipate
- Talk to Customers!!! What do they want/value most? How to deliver (beyond just reviews)?
Focus on ‘only local’ wasn’t working — product had created too many empty local silos
- life for local UGC sites is hard – achieving critical mass in local is hard / attracting+keeping consumers is hard (difficult to convert & then convert to loyal) / SEO is hard
- Life for local UGC sites can be easy – Easier Stuff (PR/Story, Offers&Discounts, Q&A&Community, Status&Validation)
- Leadership is about many things — Simplicity is a big one
- Focus on small before trying to conquer the world – create the ‘best foo’ for a niche / neighborhood / topic, before working to scale (or, a city…)
- Guy Kawasaki lessons… Make meaning/mantra, jump to next/10x curve, don’t worry/be crappy, let a hundred flowers blossom, churn baby churn, chine thyself, 10/20/30 rule, don’t let bozos grind you down
- Speed matters… Easy navigation matters… Use underlined links
- keep organization size to less than 20… Less than 10 ideally… Eliminate need for extra mgmt level
- Good Keyword analysis tools for SEO
- don’t game the system… But DO educate the system… Teach your users how to leverage best practices
- Tips for UGC site (for Keith at peerwisdom.com) — focus/focus/focus, address daily needs, address needs that solve passionate problems
- think deeply about the business process for content generation — how to ensure Quality content?
- before talking to the media, get ahold of your metaphor
- focusing on younger demographic… More prone to write reviews… make your customers feel loved
- link to Dick Costolo’s post about fear of failure vs. confidence in ideas… Entrepreneurs are all scared about whether the idea will work… Just find a market oppty that seems like it will need to be addressed and for which we feel we have an angle… Then pull out shovels and start digging… Figure out the rest as you go!
- Low Risk hiring… They come from referrals! Great resumes and interviews don’t make great hires
- Time is the Enemy… part 2…
- Pick your partners carefully — you’ll learn their true natures when the chips are down
entrepreneurial perseverance counts for a lot!